Argentine Football Association (AFA) Strengthens Its Brand Presence in the Gulf with Strategic Business Events in Dubai
Dubai, UAE — The Argentine Football Association (AFA) will visit Dubai as part of a strategic business agenda aimed at reinforcing the AFA brand and expanding its footprint across the Gulf region. The visit forms part of AFA’s global expansion strategy, focused on strengthening international partnerships and increasing brand visibility beyond the sporting arena.
As part of this initiative, AFA will host two exclusive business and networking events in collaboration with its regional partners, Prestige One Developments and Evest, bringing together key stakeholders from the sports, business, investment, and media communities. The events will serve as platforms to foster dialogue, explore commercial opportunities, and showcase the global value and commercial strength of the AFA brand.
📍 AFA – Prestige One
Wednesday, January 28
@ JW Marriott Marquis Dubai
11:00 AM – 1:00 PM GMT+4 – 57P4+8J – Dubai, Dubai
🔗 Details & prior registration: https://luma.com/igzljmj7
About Event
The Argentine Football Association (AFA) and Prestige One are pleased to invite you to an exclusive event celebrating the relaunch of Prestige One’s sponsorship of the AFA and the official announcement of the AFA Tower.
This event celebrates a strategic alliance and unveils a new project that embodies the AFA’s growth, innovation, and future vision.
📍 AFA – Evest
Wednesday, January 28
@ Atmosphere Burj Khalifa
3:00 PM – 4:00 PM – Dubai, Dubai
🔗 Details & prior registration: https://luma.com/wbe0o9ji
About Event
The Argentine Football Association (AFA) and EVEST are pleased to invite you to an exclusive event where the official launch of EVEST’s sponsorship of the AFA will be announced.
This event celebrates the beginning of a strategic alliance between one of the world’s most renowned sporting institutions and a brand committed to excellence, trust, and a long-term vision.
Journalists, companies, and members of the business community are welcome to participate in both events, subject to prior registration via the official links.
The events are designed to highlight AFA’s international commercial strategy, its successful global branding model, and the strong emotional and cultural connection that Argentine football generates worldwide — particularly in a region with a rapidly growing sports, investment, and entertainment ecosystem.
Prestige One Developments, a Dubai-based real estate developer, is the official regional sponsor of the Argentine Football Association in the Middle East and the first real estate brand to hold this designation. As part of its partnership with AFA, Prestige One Developments supports joint branding and marketing initiatives featuring the Argentine national team, reinforcing AFA’s presence in the region while aligning with values of excellence, performance, and international prestige.
Evest, a leading global trading and investment platform with a strong footprint in the Middle East, contributes its expertise in financial innovation, digital markets, and international investment. Through its collaboration with AFA, Evest plays a key role in connecting the worlds of sport, finance, and brand engagement, supporting AFA’s vision of reaching new audiences and strategic partners worldwide.
Commenting on the visit to Dubai, Leandro Petersen, Chief Marketing Officer of the Argentine Football Association, stated:
“The Gulf region is a strategic market for AFA, not only because of its passion for football, but also due to its vision, innovation, and global outlook. Collaborating with partners such as Prestige One Developments and Evest allows us to create meaningful platforms for dialogue, partnership, and long-term value creation that extend far beyond sport.The AFA would like to extend its special thanks to Ajmal Saifi, commercial partner and AFA representative in the Middle East, for his support in the development of the National Teams’ commercial projects in the region.”
AFA’s presence in Dubai reinforces its commitment to building strong, long-lasting relationships across the Middle East, leveraging the global appeal of Argentine football to connect cultures, brands, and business communities.
About the Argentine Football Association (AFA)
Founded in 1893, the Argentine Football Association (AFA) is one of the oldest football federations in the world and the governing body of football in Argentina. AFA oversees national competitions and the Argentine national teams, including the reigning FIFA World Cup™ champions, and continues to expand its global brand through strategic partnerships and international initiatives.
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